Winter is definitely here and so are those still determined to hit the tanning beds; this is despite the numerous warnings of the increased risk of skin cancer. A new study from the University of Minnesota suggests that the numbers of people looking for that perfect glow, is rising. Researchers surveyed over 2000 people between the ages of 18-64. Many of the participants claim that they did not know about the increased risks of melanoma; and it seems that teenagers are holding onto the belief that “they can’t get cancer”. Research shows that most sun damage that leads to skin cancer happens before the age of 18.