It’s January 4th, how are you doing with your New Years Resolutions? If you are already having a difficult time sticking to them, blame it on your brain. Experts say that there is a biological reason that we hold onto our bad habits. It seems that our brains are fighting something called “the power of immediate reward”. That’s when the pleasure sensing chemical, dopamine, kicks in. We’re all hard-wired to give in to what gives us the quickest pleasure, over and over again. So, if it is a choice between chocolate vs. broccoli; chocolate wins every time!